Whether you realize it or not, mobile marketing has become a part of daily life and has established a market niche that is unlikely to be filled.

 

The majority of interactions with customers now revolve around mobile. These days, mobile devices represent the great majority of web browsing, search engine inquiries, video consumption, email opens, and social media activity.

 

Mobile marketing is everywhere, and if you want your business to stay top of mind for your customers, you need to make your brand as accessible as possible for mobile device users.

 

What Is Mobile Marketing?

Let's start with a brief definition: mobile marketing is the skill of advertising your company to consumers on mobile devices. When executed properly, mobile marketing gives clients or potential clients who use cell phones tailored, time- and location-sensitive information so they can obtain what they need, even when they're on the go.

 

Mobile marketing unlocks a vast amount of opportunities for businesses on a high scale, and unlike any other engagement and communication channel, mobile allows marketers to reach larger audiences in a very personal way.

 

In 2024, understanding the mobile engagement of online users is more vital than ever, so digital markers can engage and influence their mobile audience. Today, the latest research from Statista shows that more than half of all web traffic is mobile.

 

Why do you need it?

The rise of mobile technology cannot be ignored, as current studies indicate that 40% of consumers spend their time online on mobile devices.

 

A few more intriguing data points on mobile marketing:

 

• Games take up the greatest percentage of app time on mobile devices, accounting for 80% of all app usage.

• Tablet usage surpasses smartphone usage by 70% in terms of web browsing.

• Mobile searches have increased 200% year over year.

• You can reach an audience from anywhere at any time, which is the fastest way to communicate with customers.

Types of Mobile Marketing

One can experiment with a wide range of mobile marketing tactics. The type that best suits your industry, target market, and financial constraints will determine which one is appropriate for your company.

Social Media Marketing

If you’re wondering where to begin with your mobile marketing strategy, social media is a great place to start. It’s one of the most important and popular mobile channels available to businesses. 

 

Apps like Facebook, Instagram, and TikTok have become synonymous with the mobile experience, and being accessible to your audience on these platforms should be a foundational part of your marketing strategy.

SMS Marketing

With SMS marketing, you can effectively reach your customers without having to deal with the noise of other channels or the clutter of email inboxes. According to research, SMS marketing has a 90% open rate, which practically compels readers to pause what they're doing and read your message.

 

The main reason SMS has been successful is that it's a straightforward service. You and your audience don't need to download an app or create an account to communicate via text message. It's an instantaneous means of communication.

 

Mobile Apps Marketing

App-based marketing refers to the use of mobile apps for advertising purposes. You don't need to develop an app to participate in the 80% of mobile time that is spent using applications. Advertisers are assisted in creating mobile advertising that shows up in third-party mobile apps by services such as Google AdMob.

 

Additionally, Facebook lets marketers make advertisements that are incorporated into its mobile application. Users frequently are unaware that they are viewing advertisements on Facebook, thanks to the way Facebook's mobile Promoted Post advertising blends in with the news stream.

In-game mobile marketing

The term "in-game mobile marketing" describes mobile advertisements that show up inside mobile games, such as the one below. Advertisements within games might manifest as pop-up banners, full-page picture ads, or even video ads that play in between loading windows.

 

Location-based marketing

Mobile advertising that shows up on devices based on a user's location in relation to a particular place or business is known as location-based advertising. Some advertisers could, for instance, only want consumers to see their mobile ads when they are within a mile of their place of business.

 

Click to Call Mobile ads

With the click-to-call extension, an advertisement has a "call" button just beneath it. When a person clicks the button, their mobile device instantly creates the phone number of the business.

 

Even though this useful ad extension facilitates communication between search engines and leads visitors through the conversion funnel, it is recommended that the click-to-call mobile ad extension only show up when your company is open and able to take phone calls.

Create QR codes for quick access

If you want to take mobile marketing to the next level, then you must start using QR codes.  QR stands for "quick response." Users of mobile devices will find the codes excellent because they are quick and easy to transmit digitally, and they hold a lot of data.

Mobile Marketing Strategy Tips

It is crucial to keep in mind that your mobile marketing plan will differ from your other forms of marketing due to the channel's uniqueness. 

Here are a few helpful hints and techniques: 

Create mobile friendly content

Consider what mobile users need when they're on the go when creating content.  You don't have large PC screen to display lengthy headlines while writing for mobile readers. Shorter headlines that are more compelling will encourage readers to read them as soon as they notice them.

Be Clear and Concise 

Mobile devices are compact by design. Mobile consumers are accustomed to quickly swiping among items or navigating through them in order to locate what they're looking for. 

 

While creating content for a mobile audience, businesses should keep this in mind to keep it brief and to the point, which is the most effective strategy.

Experiment with Different Strategies

Experimentation is highly encouraged in the field of mobile marketing. Try the click-to-call or Google Offers ad extensions in your Google Ads Enhanced Campaigns and see how they perform for you. Don't be scared to experiment with different ad extensions.

Track your results

While experimenting is wonderful, it is useless to attempt different methods if you aren't keeping track of your outcomes to determine what works and what doesn't. To check the effectiveness of your mobile PPC ads, use the AdWords Grader.

Understand Your Audience

Having a thorough understanding of your target market should always guide your mobile advertising. Strong mobile marketing strategies depend on knowing who your audience is, how to contact them, and what kind of content to offer.

 

Your choice of mobile ads should be influenced by the kind of audience you intend to reach. Do they have young, tech-savvy kids? It's possible that mobile Facebook Promoted Posts will capture their interest more.

End Points

Improve your brand positioning and attract more niche clients to your online store by producing and disseminating helpful content and utilizing mobile marketing. 

With that, some important steps that should be followed for mobile marketing are:

• Customer information that is sensitive should never be disclosed to third parties.

• Permission to message users should be granted to businesses. Users should be able to enable and disable messages and other services by following the correct procedure.