Designing a logo for your business begins with the exploratory phase, where designers will present you with over 20 different logo designs to understand what logos you like and dislike stylistically.
Designers will begin sketching illustrations by hand that are symbolic of what you want the design to represent.
After selecting your favorite logo, we carefully think about the messaging your brand wants to communicate, and identify and test out colors aligned with those emotions.
Our team will work tireless with you so that all of your needs are met and the final logo serves as a perfect demonstration of all that your brand strives to represent.
Because you want your logo to be easily recognizable, you want it to be simple---a lightning-fast way for users to notice and remember your brand. “A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience,"
In today's cluttered marketplace, finding a way to stand out amongst the competition can seem pretty challenging, but “the idea here is to be different than your competitors,”
A great logo can be printed at different sizes, across different mediums and in different applications without losing its power. “Graphics have to be versatile enough that they can be used in many different mediums,”
An effective logo should be appropriate, but that doesn’t mean it has to be as obvious as you might expect. As Patrick Winfield writes, “McDonald’s … could have went with a juicy burger next to the name, but instead they took the first initial ‘M’ and created an icon that was both simple and visually pleasing to look at as an asymmetrical element.”
As with any business endeavor, understanding your audience is key. Whatever your industry, your logo needs to be able to connect with the people you are marketing to. “The important thing a logo needs to do is to speak to your target audience,”
Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. ”